Our Story

Melissa's upbringing in the Midwest was much like a scene straight out of Tom Sawyer. She was outdoors every day, usually riding her bike down to Duck Creek, a tributary off the Mississippi River, with her friends. There they would catch crawdads and bullheads, playing in the woods and around the train tracks.

As an adult, Melissa carried on her love of the outdoors after relocating to the San Diego area with her husband, Lonnie, who was in the Navy. They quickly fell in love with the outdoor culture available here and all the opportunities for adventure and exploring. Water sports not available in the Midwest like scuba diving, surfing, and paddling were now plentiful, and they took full advantage of the desert, beaches, and mountains surrounding them. Founders, Lonnie and Melissa, wearing snowboard gear and winter apparel with snow covered mountains behind them.

Then one day our puppy, Bodie, began licking the top of Lonnie's head. So much so that it made us take notice. This resulted in an appointment with a dermatologist, and what turned out to be Basal Cell Carinoma.

From that point on, it was never an option to skip sunscreen. Melissa works in the health and fitness industry, and so recognized the importance of preventative care, but always had a hard time finding sunscreen that felt good when sweating. Mountain biking and hiking felt yucky, like it was blocking your pores and preventing sweat from escaping.

Then one day Melissa got the idea to make a sunscreen for active people. But it would also need to be safe for the environment as well as the person wearing it, and not tested on animals. And that is how the concept for Kovr All Natural Sunscreen was born.

5 natural sunscreen icons: reef friendly, not tested on animals, biodegradable, water resistant and made in the USA

OUR MISSION

Active Life Company was founded by Melissa and Lonnie for outdoor adventurers like themselves. They believe in living healthy, proactive lives and that means protecting your body's largest organ - your skin.

Most sunscreens on the market today are not designed with the earth or the outdoor athlete in mind. Spray-on sunscreens, while light, increase your carbon footprint. Sunscreen lotions are heavier, but most contain chemicals that disrupt hormone levels as well as bleach coral reefs.

Both usually feel oily and neither feels good once you start to perspire. So we created a natural sunscreen with the environment and the active outdoor lover in mind. Kovr sunscreen is all natural and designed to let your skin breath when you sweat. Good for your body, good for the environment.

Our Partners

Veterans in Business Network
Veterans succeeding together

Bringing out human potential through outdoor learning


Outdoor race events for all levels

Smile Haven Dental Center

Whole-body, holistic practices for optimal wellness