Our Story

Founders, Lonnie and Melissa, wearing snowboard gear and winter apparel with snow covered mountains behind them.

Melissa's upbringing in the Midwest was much like a scene straight out of Tom Sawyer. She was outdoors every day, usually riding her bike down to Duck Creek, a tributary off the Mississippi River, with her friends. They would spend all day catching crawdads and bullheads, and playing in the woods around the train tracks.

United States flag

As an adult, Melissa carried on her love of the outdoors after relocating to the San Diego area with her husband, Lonnie, who was in the Navy. They quickly fell in love with the outdoor culture available here and all the opportunities for adventure and exploring. Water sports not available in the Midwest like scuba diving, surfing, and paddling were now plentiful, and they took full advantage of the desert, beaches, and mountains surrounding them.

Bodie - the dog that started the movement

Then one day our puppy, Bodie, began licking the top of Lonnie's head. So much so that it made us take notice. This resulted in an appointment with a dermatologist, and what turned out to be Basal Cell Carcinoma.

From that point on, it was never an option to skip sunscreen. Melissa works in the health and fitness industry, and so recognized the importance of preventative care, but always had a hard time finding sunscreen that felt good when sweating. Mountain biking and hiking felt yucky, like it was blocking your pores and preventing sweat from escaping.

Then one day Melissa got the idea to make a sunscreen for active people. But it would also need to be safe for the environment as well as the person wearing it, and not tested on animals. And that is how the concept for Kovr All Natural Sunscreen was born.

5 natural sunscreen icons: reef friendly, not tested on animals, biodegradable, water resistant and made in the USA

To inspire people to live a life of adventure.

An active outdoor world without skin cancer.

Our Partners

Veterans in Business Network
Veterans succeeding together

Bringing out human potential through outdoor learning

Outdoor race events for all levels

Smile Haven Dental Center

Whole-body, holistic practices for optimal wellness